Our story

RUE began at home. It carries a piece of my wife's name, Osarugue, and the way she keeps our life pointed in the right direction. We built it so that anyone, in any currency, in any country, can see where their money stands and where it's headed. Think of RUE as a friend in your corner, because good financial decisions feel easier when you're not making them alone.

Dr Ade Chinedu AdesinaDentist turned techie · Founder, Zadesta

What RUE stands for

Built for everyone, in any currency, anywhere.

Clarity

See every account, currency and bill in one place, so you always know where your money stands.

Control

Budgets, goals and reminders that keep you steady. Your private money stays private; shared money stays shared.

Confidence

Plan ahead for your home, your family and your business, and make each decision knowing where it leads.